Is this the world’s sexiest Santa?

We are used to seeing Santa portrayed as an elderly man, with white hair and a potbelly, so when pictures of shirtless Brock O'Hurn dressed up as a sexy Father Christmas landed on our desk, we had to do a double – okay, triple – take! 

The hunky model-turned-jewellery-designer features in a festive ad for Icelandic Glacial Water, according to TMZ.

We first heard of Brock in 2015 when his bulging muscles on Instagram resulted in him becoming an internet sensation.

A video of him demonstrating how he does his man bun went viral, and earned him the “King of Man Buns” title.

Brock’s latest ad campaign has his 2,3-million followers drooling yet again.

Icelandic Glacial Water is yet to reveal the ad’s plot, but they probably figure water from Iceland and a sexy Santa go well together?

Brock can put us on his naughty list anytime! 

And here’s a picture of a shirtless Brock kissing a dog – because why not?