WATCH: World's first fully colour changing car has arrived
They are looking to combine the interaction between human and machine...
There have been some great advances in motor technology when it comes to making the driving experience more pleasurable.
After all, we assume that's how cruise control came about. But the practicality and ease of driving is not the only thing that motor manufacturers look at.
They also look at ways of making the driving experience personalised. And sometimes that caters to style and originality.
This is what we think BMW envisaged when they created the BMW i Vision DEE (Digital Emotional Experience).
It is the world's first fully colour changing car and is aimed at connecting human and machine.
With 32 different colours on the BMW, it is surely something of a statement piece.
WATCH the video below, showing off the car.
Courtesy of Instagram.
For more from East Coast Radio
Image Courtesy of Instagram