#ChallengeAccepted: The story behind the black and white photo challenge

Within the last few days, you may have seen a growing number of black and white pictures on your social media feeds, accompanied by the caption, #ChallengeAccepted, an empowering message, and a nomination to other women to follow suit.

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Although the challenge found its origins as a campaign meant to raise cancer awareness in 2016, it is now used to back many causes, all forming part of women empowerment. Recently, US politician Alexandria Ocasio-Cortez confronted sexist comments aimed at her in a video that has now been shared online, causing this challenge to only gain momentum. This challenge is more relevant than ever as it calls for women to support each other, with many adding an inspirational quote, while also nominating other women to follow suit and post their own contribution to the campaign.

Women have time after time been pitted against and been forced to compete against each other, instead of supporting each other and trying to build other women up. #ChallengeAccepted aims to pull away from the negative, stop the comparisons, and instead help women see their own strength while simultaneously lifting up others.

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It is also important to note that although it has taken a new shape and form in 2020 by focusing on women empowerment, it also played a pivotal role in raising awareness about the current issue of increased gender-based and domestic violence Turkish women face. 

Now you know why you should join the #ChallengeAccepted trend, but if you need some inspiration before joining the other three-million participants, here are a few celebs who have already posted their own empowering black and white pictures:

Main image courtesy of Khloe Kardashian Official Instagram