Would you buy these 'pee stained' jeans for R6k?
High-end fashion brand Jordanluca's stained stonewash jeans look like a 'pee stain'...
High-end fashion brands have been pushing the limits with their fashion designs. We can understand that fashion is meant to make a statement, but how far does that go...
Jordanluca, a high-end British-Italian menswear brand, released its 'Stain Stonewash Jeans' earlier this year. Although it sounds appealing, it has created some controversy.
This is what HYPEBEAST had to say about the 'pee stained' jeans.
"Jordan Bowen and Luca Marchetto's @jordanluca embraces fashion erotica at every turn. While kinks and gimmicks have become its trademark, JORDANLUCA’s latest offering seems to have never reached the toilet: it's the viral pee-stained denim from Fall/Winter 2023."
The jeans, priced at $800 (R14,500), sold out despite the online rumours that they looked like 'pee stains'.
According to many online sources, fashion experts have revealed that this fashion line shouldn't shock anyone. After all, we are moving into a society determined to show the world they don't want to conform.
"The basis of coolness is not caring," says Lorynn Divita, an associate professor of apparel design and merchandising at Baylor University and the author of "Fashion Forecasting." "I can't think of anything that screams 'I don't care' more than proudly wearing a pair of jeans that lets people think, at least at first glance, that you've peed your pants." (USA Today)
Interestingly, the jeans are no longer $800 on the JordanLuca website; they have been reduced to £254 (R6,000) from £635 (R15,000).
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