WATCH: Another powerful video of Caster Semenya that will leave you moved
An animated video in support of Caster Semenya has been released.
"No woman should be stripped of being a woman" is the messaging in the animated video by LUX in support for Caster Semenya.
READ: Caster Semenya talks self-love and appreciation in new Nike ad
The company has lent its brand voice through paid advertising on social media to garner more support for Semenya to help her overturn the IAAF ruling.
It makes me very happy to see brands like LUX who fearlessly stand on the side of what is right. My case is but one amongst many experiences that can be heard and felt by women all over the world. My team will continue to fight the good fight. Like I have always said, this fight is not about me – it’s about the future—those talented up and coming athletes who are going to face the same discrimination. I have to make sure that I can honestly say I did my bit. We all need to continue doing what’s right in fighting for justice. And with the campaign my team has been working on, I am certain we will bring light to such issues beyond my case. I encourage everyone to unapologetically claim who they are and never waiver, no matter what society says. Thank you to my fellow South African’s who have stood by me through this journey. I will not cower.
Semenya and her team are working at getting support to help her fight against the judgement which will be announced in the next few days.
According to Lux, the campaign is inspired by South Africans and fans from all corners of the globe who have been warriors and very vocal about their support for Caster. This fight is not just about Caster; it is about basic rights for human dignity. Caster wants to bring to light issues of discrimination that women face all over the world.
To show your support for Caster, join the conversation and share your message online using the hashtag #IStandWithCaster and sign the petition here to overturn the World Athletics ruling.
Watch the video below: