VIRAL: "In My Era" trend on TikTok is taking over the world
Nostalgia in the digital age...
From "in my sporty era" to "in my girlboss era" and even "in my lazy era," we are in the era of "eras".
In the ever-evolving landscape of social media trends, one particular trend has captivated the hearts of people all over the world. It's the "In My Era" trend.
Here's why everyone can't stop saying "I'm in my...era"
Have you heard this popular phrase or perhaps seen it on social media? This trend takes us on a nostalgic journey down memory lane, celebrating the quirks, fads, and even cherished moments.
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The "In My Era" trend is an online trend that has entered the everyday vernacular of millennials and Gen Zers. It is a way of highlighting unique aspects of a particular moment or aspect that takes centre stage in one's life. For example, Stacey Norman is in her "fit girl era".
"It's not a phase. It's an era."
This trend has gained major popularity on TikTok since 2022. Many users share that it is an empowering way of rebranding yourself and living like a main character.
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Here are some TikToks depicting different people in their eras:
@nursebrat I love this for me🤍 #foryou #foryoupage #nursebrat #blackgirltiktok #blackgirlmagic ♬ feat future USE THIS SOUND - Abby | Fashion Home & More
@sps.lucaa 🤍⭐️. #fyp #trend #fy #fy #foryou #foryoupage #viral #fypシ #thatgirl #itgirl #era ♬ what is love - edits
Taylor Swift, who is currently on her Eras tour, has also taken inspiration from this trend. Her concert and music go hand-in-hand with making this trend as widespread as it is.
Taylor is in her "making history era".
@theashleywarne to be fair I’m always in my Taylor Swift era #tsmidnights #taylorswift ♬ Labyrinth - Taylor Swift
@jonnietoo ♬ always in my mind - A!
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Image courtesy of Taylor Swift Instagram