SEE: Kylie Jenner faces backlash for 'Satanic' make-up launch
Trigger warning: This article contains images with graphic content.
Another day, another Kardashian/Jenner scandal...
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Is there even a day that goes by without one of the Kardashian sisters, or one of their half-sisters, making headlines?
Big or small, it's Kardashian supremacy news all day, every day.
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Usually, you can find them being judged and scrutinised, sometimes praised, but most of the time somebody somewhere has a major issue with at least one of the sisters.
Today - it's Kylie's turn.
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The self-made millionaire has made a lot of her fortune through her cosmetics company, Kylie Cosmetics, and has released many collabs and collections as part of the brand.
She recently posted the promo shots for her latest collection, a Halloween-themed set, and it has caused quite the uproar.
READ: Kim Kardashian accused of lying after posting pic of daughter's artwork
For her latest make-up drop, Kylie has joined forces with one of the most iconic Halloween movies of all time, 'The Nightmare On Elm Street'. Some might say that this make-up range embodies what nightmares are made of.
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Although the collab is a pretty big deal, it's the teaser trailer (as seen above) and the other promo shots that has captured everyone's attention. And for all the wrong reasons.
In the shots, Kylie can be seen completely naked and drenched in blood. She even has a few open wounds.
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Now, seeing as this is a Halloween/horror movie collaboration, blood and slash marks make sense. But some people thought that she may have taken it one step too far.
They had pointed out that this could be very triggering for people who have been involved in similar violent crimes, and considering the fact that she's pregnant, this could also be very upsetting imagery for anyone who has suffered a miscarriage.
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What some also pointed out as bizarre is the fact that she is promoting the make-up on her face even though there are pictures that only focus on her bloodied body.
Unnessacary or another brilliant Kris Jenner marketing tactic?
We might never know.
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Main image courtesy of Kylie Jenner Official Instagram