Prime energy drink goes for R400 right here in uMhlanga
Is this drink worth all the hype?
Have you heard about Prime energy drink? This is the latest and greatest PRIME property on the East Coast!
Prime is a new international sports drink that is now available on the South African market.
It has gone viral on social media due to the involvement of YouTube celebrities KSI and Logan Paul. It has also been doing the rounds with celebrities and ordinary folk like us.
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Why is there hype around it and why it costs so much?
Prime is a hellishly expensive sports drink which kids here and abroad are obsessing over. It was created by an American company, although a few suppliers around Mzansi have been able to get their hands on this golden drink.
Reports show that local shops sell it for R399, while it retails for R650 on Takealot. The most reasonable price that we could find was at Clicks for R70, although it is sold out at the moment due to the huge demand.
The hype around this drink comes from the big YouTube celebrities that stand behind this product, as well as partnering with Arsenal Football Club and the UFC.
"I’m very excited to eventually try it when it comes to SA," says one South African youngster.
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Stacey and J Sbu are eager beavers to determine if this drink is worth all the hype. Luckily, they found some of it right in our backyard at uMhlanga Medisport Pharmacy.
Watch the duo try out this elixir with Will Fraser:
Prime drink comes in two types – Prime Hydration and Prime Energy – and is available in seven flavours. It is said to contain 10% coconut water, 2g of sugar, 25 calories, 250mg of BCAAs (which enhance muscle growth), 830mg of electrolytes, as well as vitamins and antioxidants.
The South African Medical Society explains that although the amount of caffeine that is safe to drink varies from person to person due to age, weight, and health conditions, the FDA puts a moderate amount of caffeine intake at approximately four cups a day.
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Why does it cost so much? It comes down to supply and demand. The hype surrounding the drink means that limited quantities are available, thus prices rise sharply.
PRIME is causing havoc all over social media.
Here's what fellow internet users have to say:
Guys what is the madness with this?? Asking for a friend who’s kids are driving her mad for a bottle that costs an arm and leg 👀 pic.twitter.com/G0BabltAFg
— Leanne Manas (@LeanneManas) April 17, 2023
Last night I saw Jake Paul's energy drink (Prime) at the garage. Lmao, whatever company brought these in and decided that R400 is the rsp was damn high or put an extra zero. I mean R400 in fuel goes so much further than R400 just to quench thirst😂. This is daylight robery 😅 pic.twitter.com/2YTQMQjLPx
— Nish_Van_Bhai (@nish_van_bhai) April 17, 2023
Tried the prime energy drink on my break and it’s alright.
— mani (@mynameisntamari) April 18, 2023
I could've unknowingly took that Prime energy drink to the teller,and swipe with my Capitec card with no care,then cry my way out the store
— NDINGUM'AFRIKA (@ntlok6) April 18, 2023
Blowers will now dash with Prime energy drink. Redbull e wele 😭😭.
— Muhluri 🌻 (@conquerorfrever) April 18, 2023
What’s the big noise about Prime energy drink https://t.co/dsICdKi2tq
— Thando Zulu (@coach_Thando) April 18, 2023
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