Local artist Rasta stars in Chicken Licken ad, has us laughing in our soul
Updated | By Stacey & J Sbu
Chicken Licken offers “Nuggets of Wisdom” with their new advert promoting their #SoulBites meal.
Chicken Licken has done it again... and this comes after Rasta often does it again, too.
Rasta always knows how to LOL, but this time it's for a different reason.
It’s 2022 and we’re back like umqolo with yet another #SoulBites Nugget of Wisdom film to help you survive the year, this time with a surprise nyana! Y'all were never ready shem! 😅 pic.twitter.com/un5wqqvQW0
— Chicken Licken® (@ChickenLickenSA) January 24, 2022
A story that starts in a typical South African police station when using a local sketch artist is the most hilarious thing we have seen all week!
Chicken Licken is known to hit the mark when it comes to their clever marketing strategies, but they have truly outdone themselves.
This unconventional advert has local artist Rasta (Lebani Sirenje), who is known for his humorous and abstract portraits of celebrities, applying for a job as a sketch artist in a police station.
Rasta has become somewhat of a South African social media legend with his drawings of many political figures, celebrities, and artists.
Despite a rocky career with a hint of controversy, fans are so happy to see him monetising his talent because if trending on Twitter had monetary value... Rasta would be able to own his own Chicken Licken franchise.
Read more: Year in Review: Chicken Licken commercial features Durban's latest rising star!
The advert only becomes more humorous when the policemen are puzzled, faced with numerous challenges and are inundated with work due to these inaccurate portraits.
From catching the wrong culprits to paying homage to the ancient systems we still use in forensic work today, this adverts has it all.
So Rasta is aware that those people he is drawing are not the people he is drawing? pic.twitter.com/CMxWWMJV81
— Hlongwane Sduduzo (@Sdu_kaNgwane) January 24, 2022
Read more: Rasta has returned with another questionable portrait honouring DMX
The light-hearted depiction of the “unprecedented amount of unsolved crimes” has us rolling on the floor laughing, wondering when Scooby Doo is going to come around the corner to lend a helping hand.
Chicken Licken has definitely brought South African's together and not only providing soul food, but also soul entertainment for a soulful nation.
This truly has Mzansi and anyone who reads Chicken Licken’s comment section in stitches.
That other chicken cartel watching Chicken Licken & Rasta win the Internet: pic.twitter.com/xiClDTlSC8
— M.D.U (@MduDlamini_) January 24, 2022
Next time you see a police car driving around, are you going to want some #SoulBites?
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