KZN locals swarm shops for "cheap" R39 Prime energy drink

Have you heard about Prime energy drink? This is the latest and greatest PRIME property on the East Coast!

Prime is a new international sports drink that is now available on the South African market.

It has gone viral on social media due to the involvement of YouTube celebrities KSI and Logan Paul. It has also been doing the rounds with celebrities and ordinary folk like us. 

Read More: Oblivious man fined R200 for eating orange off a restaurant counter

Previously, this drink was reported to sell it for an average R399, while it retails for R650 on Takealot.

However, Checkers changed the game:

The launch of this product in Checkers happened on Monday, 1 May, and had the youths of KZN in a chokehold.

Much like when we visit home affairs, people woke up at the crack of dawn just to secure their Prime energy drink.

Check out this TikToker who shared clips of the mass amounts of people:

Here is more information on the topic when Stacey and J Sbu first tried out the product last week: 

Why is there hype around it and why it costs so much? 

Prime is a hellishly expensive sports drink which kids here and abroad are obsessing over. It was created by an American company, although a few suppliers around Mzansi have been able to get their hands on this golden drink. 

Reports show that local shops sell it for R399, while it retails for R650 on Takealot. The most reasonable price that we could find was at Clicks for R70, although it is sold out at the moment due to the huge demand. 

The hype around this drink comes from the big YouTube celebrities that stand behind this product, as well as partnering with Arsenal Football Club and the UFC.

"I’m very excited to eventually try it when it comes to SA," says one South African youngster. 

Read More: SHOCKING- Man buys pizzas with Bitcoin now worth R5-billion!

Stacey and J Sbu are eager beavers to determine if this drink is worth all the hype. Luckily, they found some of it right in our backyard at uMhlanga Medisport Pharmacy.

Watch the duo try out this elixir with Will Fraser: 

Prime drink comes in two types – Prime Hydration and Prime Energy – and is available in seven flavours. It is said to contain 10% coconut water, 2g of sugar, 25 calories, 250mg of BCAAs (which enhance muscle growth), 830mg of electrolytes, as well as vitamins and antioxidants.

The South African Medical Society explains that although the amount of caffeine that is safe to drink varies from person to person due to age, weight, and health conditions, the FDA puts a moderate amount of caffeine intake at approximately four cups a day. 

Read More: "My fiancé and his family didn't show up to pay my Lobola"

Why does it cost so much? It comes down to supply and demand. The hype surrounding the drink means that limited quantities are available, thus prices rise sharply.

PRIME is causing havoc all over social media.

Here's what fellow internet users have to say:

Image supplied 

Follow us on social media:

• Facebook
• Twitter
• Instagram
• TikTok