Coca-Cola is closing their "TaB" and saying hola to this new cola
Updated | By Stacey & J Sbu
TaB is no longer...
We bid farewell to Mzansi's favourite sugar free drink, TaB.
After 59 years of blessing tastebuds around South Africa, Coca-Cola has decided to discontinue this beloved beverage.
The powerhouse brand took to social media to say RIP to TaB and share their exciting alternative. See below:
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Are you missing TaB? Here’s some great news! There is an epic caffeine-free replacement for you.
— Coca-Cola ZA (@CocaCola_ZA) October 8, 2022
Introducing Coke® #NoSugarNoCaffeine. The perfect drink for any time of day (or night). 🥳 pic.twitter.com/LmaMRxm6BX
Although this favourite drink is no longer in production, you are still able to stock up until the end of the year.
As seen in the social media post above, Coca-Cola has spilled the tea on their new plan to replace Tab with a #NoSugarNoCaffeine Coke.
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According to News24, the move away from TaB is an effort for the company to invest in scaling brands and creating drinks that capture growth in the marketplace.
Here's what South Africa thinks of this major move:
- “Tab was the best sugar-free drink, with no horrible aftertaste like all the other sugar-free drinks. What a shame that they had to take out a really good product.”
- “Bye-bye TaB. I drank you once or twice in my lifetime. I won’t miss you RIP.”
- “Still the best diet soft drink.”
- "You best believe I'm gonna stock up."
- "Sorry. Not interested and will not buy. Do everyone a favour and bring back TaB."
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Unfortunately, TaB has tapped out, make sure to get a taste before we close this TaB forever.
Stacey Norman says: "TaB will always have a special place in my heart because my pre-school used to drink it during nap time."
My heart is simply broken- J Sbu
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