AKA and Cruz Vodka part ways
The rapper has faced major backlash over the last few weeks and the effects are starting to show...
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AKA has been making headlines all week and not for his music.
In a span of seven days, he has been surrounded by major controversy stemming from the death of his fiancé Anele Tembe.
READ: AKA releases statement on allegations of "Drugs and violence" in his relationship with Anele
On Monday, this week news publications ran exclusive reports with the following video and pictures of AKA and the late Anele which caused an uproar on social media.
[WATCH] A video of Anele and Kiernan AKA just broke out.
— Mjolo-The-Pandemic🚫 (@thirsty_sphe) May 9, 2021
It seems a lot has not been said in public here. This is sad. pic.twitter.com/QZqXdGHkYZ
There is something we don't about the last days of Anele, that maybe the who broke the door need to tell us. pic.twitter.com/GY9FDAMidH
— Mlu Ntshangase (@Mlungisi_N2) May 9, 2021
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This leading to rumours swirling about possible physical abuse between the two.
In one of the videos that seemingly was taken by AKA, he is heard saying: " You have somebody here under the influence who tried to jump off the building", about a distraught Anele who is on tape laying on the ground with her hands over her head.
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AKA is also heard insinuating that Anele has a drug problem.
The rapper still maintains that he is innocent and that even though his relationship with Anele was not without, they both loved each other deeply.
Since the wildfire spread of the videos and pictures, many organisations have launched campaigns that call for the industry and brands to either mute the rapper's music or disassociate themselves from AKA until the investigation into Anele's death is concluded.
An organisation called 'Women For Change' calls for AKA's music to be muted who opposes gender-based violence.
READ: AKA releases statement following Nellie Tembe's death
News coming in today is that AKA and the Vodka brand, Cruz have decided to pause their partnership amid the public scrutiny and backlash that is on the back end of the leaked videos of him fighting with his late girlfriend, Anele.
AKA had been working with the alcohol brand for years, he also has his own range of alcohol in his own name under them.
Read the full statement below:
#kiernan #aka Forbes seems to have been dropped by Cruz Vodka following allegations of Abuse pic.twitter.com/36mPBLRR2C
— Vule Herself (@Stallie10) May 14, 2021
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Main image courtesy of @akaworldwide/Twitter