Jewellery store’s 'offensive' billboard goes viral
Was this just a clever play on words or is it actually offensive? You decide...
When deciding to advertise your company on a billboard, the messaging needs to be short, clear, and to the point.
However, a family-owned jewellery store has come under fire for their billboard in North Carolina, USA. The ad, which reads ‘Sometimes it’s ok to throw rocks at girls’, has gone viral after the play on words seemed to promote violence. However, ‘rocks’ was supposed to refer to the precious stones the store sells.
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No but it's ok to throw rocks at whoever approved this billboard. pic.twitter.com/9pd3Rj9mu8
— OhNoSheTwitnt (@OhNoSheTwitnt) March 23, 2017
Many have taken to Twitter to air their views and express their outrage about the poor taste in messaging.
@SpicerGreene Throw rocks at girls. Diamonds = rocks. Who at your org approved this? Maybe hire someone else?
— Scottski91 (@Scottski91) March 27, 2017
Just in case anyone is confused: it's NEVER ok to throw rocks at girls. Seriously, who approved this? #facepalm https://t.co/Dd7bGPuhIC
— Meghan smith (@MegitaSmith) March 28, 2017
Erm... maybe go back to the drawing board. 🤔
— Reneta Thurairatnam (@Reneta22) March 28, 2017
Jewelry store billboard that says 'It's OK to throw rocks at girls.' https://t.co/8At4g9Is7T pic.twitter.com/6mJCqNYBDJ
The jewellery store has made a public apology on their Facebook account about the incident, explaining that it was actually supposed to be a play on words and wasn’t supposed to be offensive.
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