#TrendReport: Sun safety gets smart
Listen as Christopher Reid, a trend specialist, chats to Jane about how one skincare brand is using smartphones to keep you safe from the sun.
South Africa is a country with a strong outdoor culture, and sun safety is an important topic for us.
But the problem, especially in milder winter weather, is how to know when to put on more sunscreen to prevent UV damage. The normal advice is that it’s always time to reapply, but one creative collective has found a way to take the guesswork out completely.
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It’s a project by NotCot for the US skincare brand La Roche Posay, and it uses your smartphone and another custom designed accessories to measure UV exposure.
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It’s a great example of how tech can be used to nudge us towards more positive behaviour, as Chris Reid, a trend specialist and writer, discusses with Jane in the latest Trend Report.
Christopher Reid is a Trend Specialist and Writer at the Durban-based International Trend Institute. Catch Trend Report every Thursday at 1.30 on the Jane Linley-Thomas Show.