Watch: Man breaks 'bee-beard' record to promote movie
Crazy or brave - how far would you go to promote something?
Can you imagine yourself covered in 100,000 bees? This crazy and very brave man did it for just under an hour to promote a new movie.
Juan Carlos Noguez Ortiz has broken the Guinness World Record for lasting the longest time (53 minutes and 34 seconds) while performing the bizarre act known as 'bee-beard' to promote the movie, 'Blood Honey'.
This is absolutely insane!
Here's the trailer for the movie: