This beverage reigns supreme among South African men
This survey may be shocking to you...
This Men’s Health Month, a recent national survey commissioned by the South African Rooibos Council has shed light on the diverse beverage preferences of men across different settings, professions, and age groups in South Africa.
The survey, encompassing over 700 respondents, provides valuable insights into the drinking habits, preferences, and perceptions of South African men towards various beverages, particularly focusing on the versatile Rooibos tea.
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What did we learn?
The survey reveals that 46% of South African men kickstart their day with a cup of coffee, showcasing its enduring popularity. Interestingly, 30% opt for Rooibos tea, reflecting its significant presence as a morning beverage choice. Water follows at 9%, underlining a health-conscious trend among morning rituals. Other infusions like black tea and herbal variants make up the remaining preferences.
For unwinding after a long day, Rooibos tops the list at 32%, followed by beer at 19% and coffee at 12%. Spirits and wine were also popular choices at 11% and 10% respectively. (Sowetan LIVE)
South African men prefer a hot cup of Rooibos tea over any other beverage. It even ties with beer at social occasions. That's according to the latest Men's Drinking Habits survey. #DStv403 #eNCA pic.twitter.com/JhHJsxO8Xq
— eNCA (@eNCA) June 17, 2024
During physical activities like workouts, hydration remains paramount. The survey indicates that 67% of men prioritise water, with Rooibos tea emerging as the second most favoured drink, emphasising its appeal beyond traditional hydration choices. Other herbal tisanes and sports drinks follow suit, catering to varied preferences in fitness routines.
To our surprise, in social settings, Rooibos tea and beer share the spotlight at 47%, reflecting a blend of taste preferences and cultural influences.
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Rooibos tea finds favour amoung men in diverse sectors, including construction, engineering, IT, hospitality, entrepreneurship, and skilled trades. How interesting!
There verdict? Rooibos tea seems to be the way to go.
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