This Funeral home's billboard will make you look twice!

This billboard will have you think twice about grabbing your phone whilst driving. It's message urges drivers to text and drive as a way to bring in business for the advertiser, Wathan Funeral Home.

Crazy right?

Well, the advert is actually an Ad agency's PSA (Public Service Announcement... thank us later) of a funeral parlour that does not exist, but has an existing website which angry motorists Googled.

When on the website, visitors are confronted with this message:

If you're here, you've probably seen our "Text and Drive" billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you'd be right.

It is a horrible thing for a funeral home to do. But we're not a funeral home.

We're just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That's right. More. And while most people wouldn't even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel.

That's more than half of the drivers on the road today risking their lives, their passengers' lives and the lives of their fellow motorists and pedestrians.

Which should make you even madder than our billboard did.

Here's the advert: