Chinese influencers must have the right qualifications to speak on topics
To be a influencer in China, you must be 'qualified'...
All influencers in China will now have to have a qualification to speak on specific topics that require a high level of professionalism.
This was announced by China's National Radio and Television Administration in a whole new set of guidelines.
Read more: Calling all influencers: Talented content creators invited to share Gateway brand story
These topics include healthcare, law, finance, and education.
The types of qualifications needed were not specified.
According to a statement on China's national radio, the new rules should promote a positive, healthy, orderly, and peaceful internet space for all. There are already a list of 31 things live-streaming hosts can't do.
Read more: Sanctioned Russia becomes China's main source of oil
Further to this, the statement also announces that any live-streaming influencers would also be prohibited from publishing content that has the potential to weaken or deny the leadership of the Communist Party of China and the socialist system.
Videos containing food waste and overeating have also been banned.
MORE ON EAST COAST RADIO:
Main image attribution: Unsplash