East Coast Radio and KZN collect more than 25 tons of non-perishables for those affected by #KZNFloods

Watch the video about ECR Can, or read below:

KZN is still reeling after being hit by torrential rains and subsequent flooding that saw many homes being washed away and dozens of families lose loved ones.

This past Easter weekend will probably go down as one of the most tragic in KwaZulu-Natal's history with more than 70 people being confirmed dead in the floods. Many more remain missing; scores of homes have been washed away and hundreds of people are homeless.  

East Coast Radio partnered with The Gift of The Givers to aid some of those most in need. The trusted disaster relief organisation identified non-perishable canned foods as the biggest necessity.

“At this point, we are very fortunate to have KZN and surrounding businesses donate toward the damage that the KZN floods have done. We currently have a sufficient supply of perishables, blankets and other supplies. Non-perishable canned foods are the biggest necessity right now. It is easier to move around, very sustainable, it doesn’t require much preparation and is nourishing to the body. We would like to thank KZN and ECR for coming together to help the distressed.” Said Founder, Director and Chairman of Gift Of The Givers, Imtiaz Sooliman.

As such, KZN’s No.1 Hit Music Station called on the province and local businesses to support its #ECRCan drive - and donate cans of non-perishable food that will be distributed to various affected communities.

The station broadcasted all day time shows from 6am till 6pm from outside the ECR House in Umhlanga where a five-ton truck was filled five times with non-perishable canned foods that were donated by the public. 

ECR’s Station General Manager said that it was such a proud moment for ECR to be able to mobilise the province to come out in their numbers to help those in need.

“KZN social matters, matter to us. When the people of KZN hurt we feel the hurt too. The devastating floods left us all feeling like we need to do more, to play our part and to use our platform to assist where we can. Today we are so proud to see so many people come out and support the #ECRCan drive. I would like to extend thanks to Gift of The Givers for continuously doing such a great job in supporting the lives of thousands of people around the world and for being apart of the ECR family and thanks must also go out to you, KZN for being so generous and for responding so well to our call.  Thank you, thank you, thank you,” said Boni.

All donations received will be distributed accordingly to affected areas and communities.