East Coast Radio and Jacaranda FM offer businesses a helping hand

Businesses and advertisers struggling to stay afloat during the COVID-19 pandemic could qualify for some extra help from Kagiso Media Radio. Jacaranda FM and East Coast Radio, together with Mediamark, are offering qualifying advertising airtime at no cost, in an initiative aimed at assisting businesses and advertisers who are struggling to make ends meet.

This year is proving to be a challenge for businesses big and small. While it’s widely known that advertising through the hard times is important, the COVID-19 lockdown has left many businesses struggling to pay salaries and expenses. Cash flow restrictions like this usually means that advertising budgets are deprioritised.

East Coast Radio and Jacaranda FM know how important advertising through this trying time is, and are introducing #ECRGivesBack and #JacaGivesBack as a response.

Nick Grubb, Chief Executive Kagiso Media Radio, said: “Our business has been built from the advertising spend of our clients – from large multinationals to small local store-owners. We see it as our responsibility to be there for them when times are tough and do what we can to keep them afloat and uppermost in the minds of their markets.”

All registered and legal businesses that are facing financial or any other downscale because of the pandemic can apply. It’s simple, all you need to do is visit the WIN pages on www.ecr.co.za or www.jacarandafm.com and enter your details via ECR Gives Back or Jacaranda Gives Back.

Jacaranda FM Acting Managing Director, Vuyani Dombo, says: “At Jacaranda FM we pride ourselves on building communities for good, so while we are an essential connection to audiences in these uncertain times, we are proud to extend a helping hand to business as well.”

The advertising airtime could be used to communicate what your business is doing to help communities over this period or to keep listeners informed on plans once the lockdown is over.

Boni Mchunu, Managing Director of East Coast Radio, says: “Our business is built on creating opportunities for our advertisers. We know the trading environment is tough and while we have the capacity to do so, we have made airtime available to support the advertisers that always support us.”

Mediamark, the East Coast Radio and Jacaranda FM sales arm, will be implementing the campaigns and have processed hundreds of applications to date. “Feedback by some of the successful applicants has been incredibly heart-warming and satisfying. Now is the time to give back to the businesses who form the lifeblood of ours,” says Wayne Bischoff, CEO of Mediamark.

Applications will be decided on by a Kagiso Media task team. Businesses have until 30 April 2020 to apply by visiting and applying on https://www.ecr.co.za/win/ or https://www.jacarandafm.com/win/, or by sending an e-mail to [email protected].

For more information, contact [email protected].

About Mediamark:

Mediamark is a leading multimedia sales house that ensures brands derive maximum value from their advertising spend through tailored multichannel solutions.

For more information, visit www.mediamark.co.za