The most truthful ad you will ever see

Wow what a harrowing advert. I think if we are honest with ourselves we are all at some stage guilty of not being 100% focused on the road when driving. 

It may be checking a text, email, answering a call or even trying to play peace keeper between two fighting kids in the backseat. 

Nothing is as important as getting the precious cargo in the car to their destination safely. It can wait. 

That's the message behind the jarring new video from AT&T's "It Can Wait," a campaign that seeks to highlight the dangers of distracted driving. 

The ad is shot like a short film and draws you in as you connect with the characters, identify and relate to them as if you know them. 

Please take the time to watch this it could save you a lifetime of heartache, guilt and what ifs. IT CAN WAIT. Be safe out there xxx