Dis-Chem, Makro, Game delist TRESemmé amid racist ad backlash
More retailers have removed TRESemmé from its shelves.
The Dis-Chem Group said it's made the decision to delist the hair care brand, across all its stores.
"Dis-Chem has confirmed that all TRESemme products have been withdrawn from its shelves and has been implemented across its stores nationally," it said in a statement to Newswatch on Thursday.
Makro and Game Stores tweeted that they have also removed TRESemmé products from their shelves.
Game has removed TRESemmé products from sale.
— Game Stores SA (@Game_Stores) September 10, 2020
Makro SA has removed Tresemme from sale at all stores.
— Makro South Africa (@Makro_SA) September 10, 2020
They are the latest companies to do so, after TRESemmé's digital marketing campaign - carried on the Clicks website - was labelled racist.
TRESemmé apologised for the ad which referred to natural, black hair as, "dry, damaged and frizzy" but in comparison called white hair, "normal and fine."
Several retailers have since dropped the brand, including Clicks, Pick n Pay, Checkers and Woolworths.
Senior management from Unilever and political party, the Economic Freedom Fighters - which called for a shutdown of its stores - are meeting in Johannesburg on Thursday.
