Kim Kardashian channels her inner Britney for KKW beauty ad
Oooooops, she's done it again!
In a scene reminiscent of Britney Spears' 'Toxic' video, Kim Kardashian West covered her body in gold glitter to promote her new beauty product.
The reality star is expanding her KKW beauty line to include new Ultralight Beams highlighters and glosses, launching this Friday on her website.
Kim shared behind-the-scenes footage on Instagram stories of a KKW photoshoot she did for her new products.
It shows her covered in what appears to be gold highlighter and glitter.
ALSO READ: You have NEVER heard Britney Spears' 'Toxic' sung like this!
The ad looks similar to a scene from Britney's 2004 video. The singer is covered in sparkles while sitting on the floor in front of a silver background - just like Kim's shoot.
It's not the first time Kim K has channeled her inner Britney Spears.
She wore a crystal bodysuit in August, which definitely gave us Britney vibes.
Britney in her 'Toxic' music video.
Kim wearing her sparkle bodysuit for a "secret shoot" in August, a la Britney Spears: