Fenty Hair - Rihanna expands her beauty empire
The singer is launching a flexible line of products designed to strengthen and repair all types of hair...
Rihanna is adding a new product to her Fenty empire. Fenty Hair will launch on Thursday, June 13.
"A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for. You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural," she said.
Rihanna, whose real name is Robyn Rihanna Fenty, says her new haircare line is designed to strengthen and repair all types of hair.
"I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style."
ALSO READ: Mihlali vs Rihanna: Why are people comparing women's looks?
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Rihanna is the latest A-list celebrity to release a haircare line. Beyoncé launched Cécred in February.
Gabrielle Union, Tia Mowry, Priyanka Chopra, Jennifer Aniston, and Kenya Moore also have haircare ranges.
Local stars Pearl Thusi and Gail Mabalane have also created their own products.
Rihanna says hair has always been a big part of her personal evolution.
"Hair has always been very personal to me. It's an outlet of self-expression [and] creativity. I feel like it's always been markers of my evolution and growth over the years – both as an artist and as a person. So launching Fenty Hair was something I was very really, really passionate about," she said.
ALSO READ: Inches on Inches: Beyoncé shows off her real hair
Rihanna net worth
Rihanna's Fenty empire, which includes Fenty Beauty and Savage x Fenty, helped make her a billionaire.
According to Forbes, the singer has a net worth of $1.4-billion. She took a break from her music career to focus on her business.
The last time Rihanna released an album was 2016's 'ANTI'. However, the 'Lift Me Up' singer, who is now a mother of two, has teased plans for new music.
But it looks like her fans have a bit of wait on their hands, as Riri is clearly focused on being a beauty mogul at the moment.
ALSO READ: Rihanna on 'R9' album: 'I've already got stuff that I can make into hits'
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Main image credit: Instagram/@fentyhair