East Coast Radio unveils new, branded Mozzie Cabs
East Coast Radio and Mozzie Cabs celebrated
a renewed partnership this morning, unveiling a fleet of new East Coast
Radio-branded metred taxis.
The unveiling took place at East Coast Radio’s headquarters in Umhlanga, amidst much excitement and celebration!
The white Mozzie Cabs carry the station’s logo, along with the tag line: Hit Music with Big Stars. Loving KZN!
“The partnership between Mozzie Cabs and East Coast Radio is not a new one,” says East Coast Radio’s General Manager, Boni Mchunu. “We share the same business values and most importantly we are both proudly KZN. Through this partnership we will see both brands being elevated to the top-of-mind awareness of consumers.”
Mozzie Cabs’s Paul Lishman shares this sentiment, saying his team is excited at re-establishing a relationship with East Coast Radio. “We are looking forward to some fun and interesting stuff together!” The station first branded his fleet in 2007, putting Mozzie Cabs firmly on the Durban map.
“Mozzie Cabs is an iconic brand in the greater Durban area and of course East Coast Radio is an iconic brand across KwaZulu-Natal. So our renewed partnership celebrates being proudly local,” says Lishman. “We are looking forward to offering a superb service to residents, keeping them safe while getting them to their destinations.”
