Blac Chyna criticised for promoting skin lightening cream
Reality star Blac Chyna has been accused of promoting self-hate with her new face cream.
Blac Chyna is getting major flak for promoting a skin lightening product to African women.
The 'Rob & Chyna' star took to Instagram this week to reveal that she will be travelling to Nigeria to launch her face cream, Whitenicious x Blac Chyna Collection.
Whitenicious is a brand started by Cameroonian singer Reprudencia 'Dencia' Sonkey.
The "exclusive shopping event" is set to take place on Sunday in Lagos.
"Lagos Nigeria, join me at the first official launch of my face cream this Sunday November 25th at the Whitenicious store from 1-5PM. Everyone is invited," she wrote.
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Blac Chyna, who has been accused of bleaching her skin in the past, has reportedly been using Whitenicious' "corrector" for years.
Her new product, which costs $250, has been described as a "diamond illuminating & brightening cream".
The product apparently “brightens [and] lightens without bleaching skin out”.
But Black Twitter is less than impressed that Chyna is promoting a so-called "corrector".
"I’m just going to say it. Blac Chyna is contributing to 2 problems that’s been going on for years: Self hate & colourism. And it’s simply all for money. Smh Damn shame that girl is using her platform for this ignorant mess. Whitenicious? Really sis?" one Twitter user wrote.
Another person posted: "How is your name “blac” chyna , but you’re promoting a bleaching cream called whitenicious."
I’m just going to say it. Blac Chyna is contributing to 2 problems that’s been going on for years: Self hate & colourism. And it’s simply all for money. Smh Damn shame that girl is using her platform for this ignorant mess. Whitenicious? Really sis? pic.twitter.com/952jyVvvLH
— 𝓘 𝓥𝓸𝓽𝓮𝓭 𝓑𝓵𝓾𝓮! ✊🏿🌊💙 (@HerMessyAfro) November 20, 2018
Before and After using Blac Chyna's cream 🙃 pic.twitter.com/HGayS330Q9
— Puff Mammy. (@PaolaAudrey) November 21, 2018
The uncontrolled publicised sale of bleaching creams in Nigeria is a complete national disgrace.
— YourFavOnlineDoctor (@DrOlufunmilayo) November 20, 2018
That Blac Chyna can come all the way from US to actively promote a product that will literally ruin the lives of people is a shameful low which confirms we don’t value human lives.
Blac Chyna is a person of influence.
— YourFavOnlineDoctor (@DrOlufunmilayo) November 21, 2018
Wether she got it the right way or the wrong way is immaterial.
There are literally thousands of people who will give Bleaching Creams a thought (or a trial) just because people like Blac Chyna endorse it.
We can not keep quiet.
I can not.
How is your name “blac” chyna , but you’re promoting a bleaching cream called whitenicious pic.twitter.com/rtZWVo0MZK
— The OutsideR (@tha_outsideR) November 20, 2018
Blac Chyna better change her name back to Angela White if she’s going to promote colorism and sell bleaching cream.
— BEEZUS + HOV (@EverytingIsLov) November 20, 2018
Blac Chyna is taking advantage of the insecurities of colourism and self hate. She is disgusting. Skin whitening cream is horrible. This should not be advertised and she is choosing Africa for a reason. Shameful.
— J✨ (@3jessi5) November 20, 2018
Dencia, who herself has been accused of drastically bleaching her skin, took to Instagram to defend her product.