Beyoncé launches fitness range called 'Ivy Park'
While
everyone has been hyping themselves up as the rumours are around that Beyoncé
is about to release a new album, she has actually been busy preparing to run a
new world - the fitness world.
With the busy modern lifestyles we live in KZN - we have become health fanatic’s overtime. Not overnight because a healthy lifestyle takes a lot of consistency and some hard work, it's a lifestyle.
But have you ever thought about creating a brand inspired by your children, a fun yet inspirational brand? Well expect Beyoncé to be on top of things. Introducing you to Ivy Park!
Some of us have been listening to Beyoncé's pumping tunes while working out anyway now we get to wear some of her daughter Ivy's inspired gym gear - all at the same time!
But I must say, I like the "park" part of the idea, it's like working out doesn't have to be a chore it's like going out to the park to play like we used to do as kids.
Why do I get the feeling this brand will be worn just to look cool, not because one is actually going to be in an exercising mode.
Keep your #Zeal4Life and keep working out no matter what your size...the beach awaits!
In a country where there are few jobs to get the lesson of entrepreneurship has to be passed on to our kids at a very early age.
See the trailer for Queen B's new fitness range ''Ivy Park'' here: