The big Salt and Vinegar tease
Lay’s brings back the old favourite, but there’s a catch, says Consumerwatch’s Wendy Knowler.
The good news for those who were angry and distraught when Lay’s stopped making its Salt & Vinegar flavoured chips a year ago is that they are due back on shelves.
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The bad news is that it’s just a promo thing - at least that’s what Lay’s is
saying for now.
It’s a very curious story.
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Lay’s marketing director Agnes Kitololo said recently that the brand had
listened to its customers, “so we wanted to give them another chance to indulge
in this exceptional flavour experience that only Lay’s Salt and Vinegar
seems to give them”.
That begs the question: “So why were they discontinued, then, if they are so
popular and so exceptional?”
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For the full story, and the latest on what’s going on with the iconic HP Sauce, LISTEN HERE:
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