Women Unlocked: Meet East Coast Radio’s Commercial Manager

Her experience in the broadcast industry spans over two decades. She started her career as a young direct sales rep at a commercial radio station based in Johannesburg.

Her drive and passion saw her climb the ladder all the way to the top - Head of Sales for four radio stations.

Malani joined East Coast Radio in May 2020 in the middle of the COVID-19 pandemic.

Her extensive radio sales knowledge helped her team weather one of the advertising industry’s biggest storms.

Malani thrives in the fast-paced sales environment and loves every minute of her job.

Her wish this Women’s Month is for women to do everything they can to smash their career goals. 

What is your dream job and why?

I am currently in my dream job. Commercial sales at ECR – the funnest, sunniest, best radio station in KZN, with the ocean and the mountains both on my doorstep. I’m in heaven. Doing what I know and love in the best environment.

How do you remain relevant and passionate about your job?

By staying curious and open to change. Talking to clients personally, understanding their needs, and collaborating and working on the best way to offer real solutions to business problems. Also, by being part of a media company that gives back to its broader community.

What is your opinion on having other females to lean on in your team?

It’s important that women offer each other support and a safety net. Typically, women have a number of roles to juggle and I have always enjoyed working in an environment that is sympathetic and sensitive to family and personal needs. Female mentors are a huge help in the workplace and offer advice that is relevant and inspiring.

What is your advice for budding female professionals?

It’s important to be professional. Have fun but don’t blur boundaries. Look for female role models in your arena and consciously build your network. Don’t be afraid to ask for help. Return favours. You are never too young to plan for your retirement.