Deciding between benefits or brand loyalty with coffee shops
What is your favourite coffee shop offering you that makes you so loyal to them?
These businesses have now seen that by offering incentives to customers, they will return again to buy their coffee.
It's not only about the branding or the social media presence that attracts customers. The location, price, quality, and other things need to be considered when a customer chooses where to have their morning or evening coffee.
While it is not ideal for coffee businesses or "Baristas" (as they known) to be gathering so much information from their cliental, it comes as an important thing to do as a business owner or manager.
While the major brands are dominating because of their popularity and bigger status level, in smaller towns, you'll find that the smaller coffee organisations are doing far better than the larger organisations. This is due to brand loyalty a customer would show.
According to loyalty programme consultants Truth, of the ten most popular loyalty programmes in the restaurant sector in South Africa, four belong to coffee shops.
The majority of the smaller coffee businesses have adapted to using applications like Yoyo. The brand is small in size but does pack a punch, as it's quick to register a customer and user friendly.
Coffee businesses are now adopting the marketing trend of using more apps to entice consumers to join their brand over their competitors.
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Bottom line is, that many coffee shops that are part of big franchises do focus on customer brand loyalty.
Smaller coffee shops offers incentives like having two for one specials on specific days. These days, it's hard to choose but I guess that's why it's all part of the journey.