Radio driven initiative to boost KZN trade and tourism
East Coast Radio, together with Tourism KZN and Trade and Investment KZN, will host four radio stations from various parts
of Africa this week in a bid to promote inbound tourism and establish trade and
investment links across the continent.
The annual Connecting Africa initiative will this year see representatives from 99FM (Mozambique), Star FM (Zimbabwe), Yarona FM (Botswana) and Jacaranda FM (Gauteng) tour Durban between 1- 4 June. The stations will then broadcast to their respective countries live from East Coast Radio House between 5-7 June.
East Coast Radio’s General Manager, Boni Mchunu, says they again look forward to playing host to the radio stations, “Now in its sixth year running, Connecting Africa is something we’re proud to have introduced. It is a platform from which to create destination KZN awareness in the respective African markets. Through the power of radio the project strategically positions KwaZulu-Natal as a premier investment, trade and tourism destination.”
To provide a taste of both the fun and formal sides of KZN, their itinerary includes visits to sights such as Ushaka MarineWorld and Moses Mabhida Stadium, but also sees the guests visit some of the provinces businesses, hosted by Trade and Investment KZN.
