This airline's safety video is just brilliant!

Be honest: Do you watch the pre-flight safety briefing when you fly?

Despite the fact that it could save your life, most people I've seen tend to zone out or just carry on reading their newspapers when it begins.

I'm one of those passengers that does watch the briefing, but even so, I have to be honest and say that every now and again I do zone out, even if it's just for a few seconds.

With a little help from the ‘king’ of visual illusions, an international airline has added a touch of magic in the hope that passengers take note of the in-flight safety message and pay more attention.

It's incredibly clever and if I was flying and using this particular airline, the safety briefing would have my full attention.